Tribute to the 4 famous guitars in the world
"Music is the strongest form of magic" - Marilyn Manson
Music is magical. There is something about it that bonds us together. Though the choice of music of every individual may be different, the one thing that is common is their love for music. Which makes people who create music, magicians.
Just like bikers are nothing without their motorcycles, musicians can not be separated from their instruments. Some instruments have become as famous as the people who have played them.
To pay tribute to these instruments, we have named our guitarist's wallet after 4 such magical guitars:
LUCILLE
B.B. King was one of the first famous musicians to have named his guitars. He used to name all his guitars Lucille and the name has a very interesting story behind it. It happened way back in the winters of 1949, when B.B. King in his early 20's was playing at a nightclub. To keep the place warm, a barrel half filled with burning kerosene was placed in the middle of the dance floor. This was a pretty common practise back then.
While he was playing, a fight started between two men in the audience and they knocked over the burning fuel on the floor, setting the place on fire. The place was evacuated. Once outside, King realised that he had left his guitar in the building and went inside to get it. While King came out safely, two men lost their lives in the fire.
King learnt the next day that the two men were fighting over a woman who worked at the place named Lucille and hence King named all his guitars Lucille to remind people never to do anything as stupid again.
Most of King's guitars were Black with Gold lining. If Lucille was a wallet it would look like our Black and Gold wallet.
Check out the Guitarist's Wallet Black - Lucille
LUCY
Lucy is one of the most famous electric guitars in the world. It had travelled between the hands of famous rock guitarists John Sebastian and Rick Derringer, before Eric Clapton bought it from the famous Dan Armstrong's guitar shop in New York. Clapton did not play it much and gifted it to to George Harrison of the Beatles who named it Lucy. Harrison used Lucy as one of his primary guitars and played it till he was with the Beatles.
Like a traveller, Lucy did not stay at one place. It was stolen from Harrison's house and was sold to a guitar shop, from where it was bought by a musician from Mexico. Fortunately, Harrison got in touch with the buyer of the guitar through the guitar shop owner and brought it back in exchange for a couple of guitars. Lucy stayed with Harrison till his death in 2001.
Lucy was a red guitar with a hint of gold and it was only correct for us to name our chestnut wallet after the travelling guitar.
Check out the Guitarist's Wallet Cherry Red - Lucy
TRIGGER
Trigger is a Martin nylon string classical guitar owned by Willie Nelson and is probably as famous as its owner. It is the probably the most travelled guitar as it has been with Willie since 1969 and is the only guitar that he plays.
Trigger was bought by Willie after his earlier guitar was destroyed by a drunk man who stepped over it. Since it could not repaired, Willie bought Trigger even without seeing it. Willie fell in love with Trigger and has never let it go since then.
Trigger is possibly the most recognizable musical instruments in the world. It is a Tan guitar with a big hole above the bridge which was been caused due to constant strumming with a pick. It has over a 100 signatures from friends of Willie. It is a reminder of the importance of good people around us that you meet in your travels. To pay tribute to this legendary guitar, we have named our Tan Guitarist's Wallet after Trigger.
Here's Willie telling the story in his own words:
Check out the Guitarist's Wallet Tan - Trigger
OLD BOY
Old Boy is Toni Iommi's bad ass Jaydee Custom guitar. The guitar is Tony's primary guitar is recognisable by its brownish- maroonish, peeled paint which gives its characteristic raw and rustic look.
This look is due to a couple of factors. The guitar was made on a kitchen table and was finished quickly due to which the finishing was not done properly. Once, the guitar was left in a car on a very hot day and the paint bubbled up. This added to the beauty of the guitar and is synonymous with Black Sabbath's style of music.
Through the years, Toni Iommi has been instrumental in keeping the Black Sabbath flag flying, even though others around him moved on and Old Boy has been besides him all along. To pay tribute to Toni's spirit and his famous guitar, we have named our Tobacco Wallet after Old Boy.
Check out the Guitarist's Wallet Tobacco - Old Boy
Current Vacancies
Head of Marketing – Brand, Community & Growth
We are looking for someone who can own the way Trip Machine shows up in the world.
This is not a role for someone who only wants to run ads or manage social media. The Head of Marketing will be responsible for building the brand across every touchpoint — content, campaigns, website, product launches, retail, café, community events, customer journey, collaborations, PR, and international presence.
You will work closely with the founders and leadership team to build a brand that riders genuinely connect with and a marketing engine that supports long-term business growth.
Key Responsibilities
Own and lead the overall brand and marketing strategy for Trip Machine.
Build a strong, consistent, and distinctive brand identity across all customer touchpoints.
Lead the marketing team across content, social media, performance marketing, design, campaigns, events, partnerships, PR, and customer communication.
Plan and execute integrated marketing campaigns for product launches, collections, community events, café initiatives, retail experiences, and international growth.
Strengthen Trip Machine’s storytelling across motorcycles, craftsmanship, travel, community, product design, and lifestyle.
Work closely with sales, e-commerce, product, café, customer care, and operations teams to ensure marketing supports business goals.
Drive both brand marketing and performance marketing, balancing long-term brand building with measurable growth.
Improve customer acquisition, engagement, retention, repeat purchase, and brand loyalty.
Own marketing calendars, campaign planning, content direction, media planning, influencer collaborations, partnerships, and events.
Manage the marketing budget and ensure spends are thoughtful, effective, and aligned with business priorities.
Track performance across channels and use data to improve decisions without making the brand feel mechanical.
Build, mentor, and guide the marketing team with a culture of creativity, ownership, speed, and accountability.
Experience & Skills
7–12 years of experience in brand marketing, consumer marketing, marketing strategy, content, digital marketing, or brand management.
Experience leading a marketing team or managing cross-functional marketing projects.
Proven experience building or growing a consumer-facing brand.
Strong understanding of brand strategy, positioning, storytelling, content, social media, performance marketing, PR, partnerships, and events.
Experience working with creative teams, production teams, agencies, influencers, media partners, and external collaborators.
Ability to translate brand thinking into clear execution across campaigns, content, website, retail, and customer experience.
Strong communication, writing, storytelling, and presentation skills.
Good understanding of paid media, SEO, email marketing, customer acquisition, retention, and e-commerce growth.
Analytical mindset with the ability to track what is working and what is not.
Strong project management skills and ability to handle multiple campaigns and priorities at the same time.
High ownership, strong taste, commercial thinking, and the ability to work in a fast-moving founder-led company.
Who This Role Is For
This role is for someone who wants to build something meaningful, not just manage marketing activity.
You will enjoy this role if you think about brands beyond advertising and social media, care about customer experience, love storytelling, and understand that great marketing is equal parts creativity, discipline, culture, and business sense.
You should be comfortable moving between big-picture brand strategy and everyday execution. One day you may be shaping the annual marketing plan, and the next day you may be reviewing a reel, a product launch page, an event idea, or a campaign line.
An appreciation for motorcycles, craftsmanship, design, travel, culture, coffee, and authentic communities will help you understand Trip Machine better.
Who This Role Is Not For
This role is not for someone who only wants to manage agencies from a distance.
It is not for someone who sees marketing only as social media posting or performance ads.
It is not for someone who wants a highly structured corporate environment where everything is already defined.
It is not for someone who is uncomfortable with ownership, ambiguity, speed, and direct founder involvement.
It is not for someone who wants to chase trends at the cost of building a brand that lasts.
Technology Lead – Full Stack, Systems & Automation
This is not a regular developer role where you only receive tasks and write code.
We are looking for a Technology Lead who can understand business problems, build internal tools, automate workflows, implement practical AI solutions, and work with third-party vendors where needed.
You may build some solutions yourself, choose the right tools for others, or get them built through external partners. In all cases, you will be expected to own the outcome, including the security and reliability of the systems being built.
Key Responsibilities
Build and maintain internal tools, dashboards, automations, and web applications.
Improve workflows across sales, customer care, inventory, production, marketing, finance, HR, and operations.
Integrate systems such as Shopify, marketplaces, CRM tools, inventory tools, customer support platforms, accounting systems, and reporting dashboards.
Use APIs, scripts, automation tools, and AI where relevant to reduce manual work and improve visibility.
Ensure company data, customer information, access credentials, and code repositories are handled securely.
Set up good practices for access control, backups, documentation, version control, and safe deployment.
Evaluate and manage third-party tools, agencies, freelancers, and vendors when external support is required.
Take projects from requirement gathering to execution, testing, rollout, documentation, and adoption.
Work closely with founders and department heads to ensure technology solves real business problems.
Experience & Skills
4–8 years of experience in full-stack development, software engineering, systems development, product engineering, or technology implementation.
Strong experience with frontend, backend, databases, APIs, and third-party integrations.
Experience with technologies such as JavaScript/TypeScript, React/Next.js, Node.js, Python, Django, Flask, Express, PostgreSQL, MySQL, MongoDB, or similar.
Experience building internal tools, dashboards, admin panels, reporting systems, automations, or business applications.
Good understanding of cloud deployment, hosting, version control, basic DevOps practices, access control, and data security.
Experience with e-commerce, D2C, retail, manufacturing, Shopify, marketplace integrations, CRM, ERP, inventory tools, or customer support systems will be an advantage.
Experience with automation or AI tools such as Zapier, Make, n8n, Retool, Airtable, Google Apps Script, OpenAI APIs, Claude, Gemini, LangChain, chatbots, or internal knowledge systems will be a strong plus.
Ability to work independently, communicate clearly with non-technical teams, and own projects end-to-end.
Who This Role Is For
Someone who can code, but also knows when not to code.
Someone who enjoys turning messy business problems into clean, secure systems.
Someone who is practical about AI and automation.
Someone who wants to work closely with founders and build the technology backbone of a growing Indian consumer brand.
Senior Analyst – Sales & Revenue
We are hiring a Senior Analyst – Sales & Revenue to track, analyze, and report sales performance across different channels.
This role will work closely with the Sales Head, Customer Care team, Operations team, Technology Lead, and founders.
The job is not just to make reports. The job is to help answer:
What is selling, what is not selling, where are we losing revenue, and what should the team act on next?
Key Responsibilities
Track daily, weekly, and monthly sales performance across Shopify, Amazon India, Amazon US, Etsy, B2B, distributors, dealers, and offline channels.
Build and maintain sales reports, dashboards, trackers, and Google Sheets for the revenue team.
Analyze revenue, units sold, average order value, channel performance, product performance, and growth trends.
Study SKU-level performance to identify fast-moving products, slow-moving products, dead stock, stockout risks, and sales opportunities.
Work with the customer care and sales teams to analyze enquiries, conversions, lost sales, repeat customers, and customer buying behaviour.
Analyze the impact of product launches, campaigns, discounts, promotions, and marketplace performance.
Prepare weekly insights and recommendations for the Sales Head and leadership team.
Work with the Technology Lead to improve reporting systems, automate recurring reports, and make data more reliable.
Ensure sales data is accurate, clean, and easy to understand.
Experience & Skills
3–6 years of experience in sales analytics, revenue analytics, business analytics, marketplace analytics, MIS, or data analysis.
Strong command over Microsoft Excel and Google Sheets.
Ability to build clean reports, dashboards, trackers, and analysis sheets.
Experience working with e-commerce, D2C, retail, marketplaces, or consumer brands will be preferred.
Experience with Shopify, Amazon Seller Central, Etsy, marketplace reports, CRM tools, or customer care data will be an advantage.
Experience with Power BI, Looker Studio, Tableau, SQL, or automation tools will be a plus.
Strong analytical ability and comfort with large data sets.
Ability to convert numbers into clear business insights.
Good communication skills and ability to work with sales, operations, customer care, and leadership teams.
Who This Role Is For
Someone who enjoys working with numbers and business.
Someone who can go beyond reporting and explain what the numbers mean.
Someone who can spot patterns, gaps, and opportunities in sales data.
Someone who can help the sales team decide where to focus.
Someone who is detail-oriented, structured, and strong with follow-through.
Who This Role Is Not For
This role is not for someone who only wants to copy-paste data into reports.
This role is not for someone who can make dashboards but cannot explain the business insight.
This role is not for someone who waits for exact instructions every time.
This role is not for someone who is uncomfortable working with sales targets, fast-moving teams, and messy data.
Senior Product Designer – Bags, Leather Goods & Motorcycle Gear
The Senior Product Designer will work with the product and manufacturing teams to design and develop new products across motorcycle luggage, leather goods, riding accessories, bags, boots, and lifestyle products.
This role is for someone who can take an idea from concept to final production — including research, sketches, technical drawings, material selection, prototyping, sampling, testing, feedback, and production handover.
The right person should have strong taste, practical product sense, and the ability to design products that people actually want to use.
Key Responsibilities
Create new product concepts for motorcycle gear, luggage, leather goods, bags, accessories, and lifestyle products.
Research riders, customer needs, international trends, vintage references, materials, construction techniques, and competitor products.
Convert ideas into sketches, moodboards, technical drawings, product specifications, and design packs.
Work closely with sampling, manufacturing, sourcing, and production teams to develop prototypes and final samples.
Select materials, trims, hardware, linings, closures, reinforcements, and construction details.
Improve existing products based on customer feedback, production issues, sales data, and field usage.
Ensure products are functional, durable, manufacturable, commercially viable, and aligned with the Trip Machine design language.
Test products for usability, fitment, comfort, durability, and real-world riding use.
Coordinate with vendors, artisans, pattern makers, sample makers, and production teams.
Maintain clear product documentation, specifications, BOMs, measurement sheets, and sample records.
Support product launches with design notes, product USPs, and key features for marketing and sales teams.
Experience & Skills
4–8 years of experience in product design, accessory design, bag design, leather goods design, industrial design, fashion accessories, footwear, luggage, or outdoor gear.
Strong sketching, visualization, and concept development skills.
Ability to create technical drawings, product specs, measurement sheets, and production-ready design documentation.
Understanding of materials such as leather, canvas, textiles, hardware, trims, linings, reinforcements, and stitching/construction methods.
Experience working with sampling, prototyping, manufacturing, vendors, or production teams.
Good understanding of functionality, ergonomics, durability, usability, and cost.
Experience with tools such as Adobe Illustrator, Photoshop, CorelDRAW, CAD, Rhino, CLO, SolidWorks, or similar design tools will be preferred.
Experience in bags, luggage, leather goods, footwear, riding gear, outdoor gear, or accessories will be a strong advantage.
A strong portfolio showing product concepts, sketches, development process, final products, and production understanding is required.
Who This Role Is For
Someone who has strong taste, but also understands production.
Someone who can design beautiful products that are actually usable.
Someone who enjoys materials, details, hardware, proportions, and construction.
Someone who can work with craftspeople, pattern makers, vendors, and production teams.
Someone who can take ownership from idea to final product.
Who This Role Is Not For
This role is not for a graphic designer, UI/UX designer, or someone who has only worked on visual communication.
This role is not for someone who only makes moodboards but cannot develop a product.
This role is not for someone who is uncomfortable with sampling, revisions, manufacturing constraints, and production realities.
This role is not for someone who designs only for aesthetics and not for function.
Design Engineer – Motorcycle Hard Parts & Accessories
The Design Engineer – Motorcycle Hard Parts & Accessories will design and develop metal motorcycle accessories and parts.
This role will involve working on products such as brackets, guards, mounts, stays, racks, plates, protection parts, luggage support systems, and other functional motorcycle accessories.
The right person should be able to take a product from idea to prototype to production, while keeping design, fitment, strength, manufacturability, cost, and aesthetics in mind.
Key Responsibilities
Design and develop motorcycle hard parts, metal accessories, mounts, brackets, stays, racks, guards, and related products.
Study motorcycles, customer needs, fitment requirements, existing parts, and category opportunities.
Create product concepts, sketches, CAD models, technical drawings, and manufacturing-ready files.
Work on material selection, thickness, strength, finish, hardware, mounting points, tolerances, and production feasibility.
Develop prototypes and coordinate with fabricators, machinists, CNC vendors, laser-cutting vendors, bending units, welders, powder-coating vendors, and production teams.
Test products for fitment, strength, usability, durability, safety, and ease of installation.
Improve existing products based on customer feedback, production issues, installation challenges, and field usage.
Prepare technical drawings, BOMs, installation notes, fitment details, and product documentation.
Work closely with product, manufacturing, sourcing, marketing, and sales teams to bring new products to market.
Ensure all products match the Trip Machine design language: functional, classic, clean, durable, and thoughtfully made.
Experience & Skills
3–7 years of experience in industrial design, mechanical design, automotive accessory design, motorcycle parts design, metal product design, or product development.
Strong understanding of CAD, technical drawings, prototyping, and production documentation.
Experience with tools such as SolidWorks, Fusion 360, AutoCAD, Rhino, CATIA, Creo, or similar.
Good understanding of metal fabrication processes such as laser cutting, bending, welding, CNC machining, sheet metal work, powder coating, plating, and finishing.
Understanding of materials such as mild steel, stainless steel, aluminium, fasteners, bushes, spacers, brackets, and mounting hardware.
Ability to think through fitment, strength, tolerances, vibration, usability, installation, and manufacturability.
Experience working with vendors, workshops, fabricators, sample makers, or production teams.
Motorcycle knowledge or experience with automotive/motorcycle accessories will be a strong advantage.
A portfolio showing CAD work, prototypes, manufactured products, mechanical parts, or metal product development is required.
Who This Role Is For
Someone who enjoys motorcycles, machines, materials, and functional design.
Someone who can design products that look good, fit well, and actually work.
Someone who understands both aesthetics and engineering.
Someone who is comfortable working with vendors, workshops, prototypes, failures, revisions, and real-world testing.
Someone who can help Trip Machine build a serious hard-parts category.
Who This Role Is Not For
This role is not for a graphic designer or visual designer.
This role is not for someone who only makes concepts but cannot take them to production.
This role is not for someone who does not understand CAD, technical drawings, materials, or manufacturing.
This role is not for someone who designs only for looks without thinking about strength, fitment, installation, and durability.
E-Commerce Manager
We are hiring a D2C & Marketplace Manager to manage and grow sales across Shopify, Amazon US, Amazon India, and Etsy.
This is a hands-on role for someone who understands e-commerce, marketplaces, catalogue management, promotions, data, and revenue growth.
The role is not just about maintaining listings. It is about improving sales, visibility, conversion, profitability, and customer experience across online channels.
Key Responsibilities
Own sales performance across Shopify, Amazon US, Amazon India, and Etsy.
Improve revenue through pricing, promotions, merchandising, product launches, bundles, and channel-specific campaigns.
Manage product listings, catalogue health, images, content, keywords, variations, and product information across platforms.
Improve Amazon visibility, organic ranking, listing quality, reviews, and conversion.
Plan and execute marketplace deals, seasonal campaigns, offers, and sales events.
Work with the marketing team to improve website conversion, customer acquisition, landing pages, and campaign performance.
Track sales, profitability, channel performance, inventory, stockouts, returns, and customer behaviour.
Coordinate with operations and inventory teams to plan replenishment and avoid stockouts.
Analyze product and SKU performance to identify fast-moving products, slow-moving products, and growth opportunities.
Prepare weekly reports with clear insights, action points, and priorities.
Work closely with Operations, Marketing, Customer Experience, Revenue, and Leadership teams to achieve business goals.
Experience & Skills
3–6 years of experience in e-commerce, D2C sales, marketplace management, Amazon Seller Central, Shopify, or online business growth.
Hands-on experience managing Shopify and Amazon Seller Central is required.
Experience with Amazon US, Amazon FBA, Etsy, or international marketplaces will be a strong advantage.
Strong understanding of marketplace listings, catalogue management, Amazon SEO, keywords, promotions, pricing, inventory planning, and sales performance.
Good analytical skills with Excel or Google Sheets.
Ability to read sales data and turn it into action plans.
Experience working with D2C brands, consumer brands, retail brands, or online marketplaces will be preferred.
Comfortable working with cross-functional teams including marketing, operations, customer care, inventory, and leadership.
Strong ownership mindset with the ability to independently grow online sales.
Who This Role Is For
Someone who enjoys growing an online business.
Someone who can manage daily marketplace details while also thinking about revenue growth.
Someone who understands that better listings, better inventory planning, better pricing, and better campaigns all drive sales.
Someone who is comfortable with numbers, platforms, customers, and execution.
Someone who can take ownership instead of waiting for instructions.
Who This Role Is Not For
This role is not for someone who has only handled basic order processing.
This role is not for someone who only uploads listings but does not understand sales performance.
This role is not for someone who is uncomfortable with targets, data, and revenue ownership.
This role is not for someone who cannot work across teams to solve business problems.